Celebrating a CEO Who’s Doing It Right
The Daily Fix has served as an outlet for many bad customer service stories. And every once in a while, we toast the companies who are doing things right. (Basic psychology – reinforce positively to...
View ArticleWhy Social Media Fails in Today’s Marketing Environment
Okay. Now that I have your attention, let me rephrase the title to: Why all strategies and tactics fail to maximize results in yesterday’s and today’s marketing environments. Answer: It’s about the...
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CEOs Say One Thing About Social Media Then Do Another
When discussing social media and its use, far too many CEOs are telling their employees—and the rest of the world for that matter—that they know their company needs to be “doing social” while not...
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